https://brightproductions.com/blogMarketing ideas from Bright Productions https://brightproductions.com/blog/how-to-get-the-most-out-of-social-media-toolshttps://brightproductions.com/blog/how-to-get-the-most-out-of-social-media-toolsWed, 14 Jun 2023 12:00:00 GMTMarketing can be a tricky business, especially when it comes to measuring its effectiveness. It is especially true as it applies to social media campaigns, which have become increasingly important in digital marketing. Here we highlight some social media tools that can be very useful for any marketer looking to make their campaigns more efficient … [Read More] https://brightproductions.com/blog/boosting-relevance-and-engagement-the-power-of-personalization-and-customer-segmentation-in-marketinghttps://brightproductions.com/blog/boosting-relevance-and-engagement-the-power-of-personalization-and-customer-segmentation-in-marketingWed, 14 Jun 2023 12:00:00 GMTIn today’s competitive digital landscape, standing out and connecting with customers is paramount for any business. One effective strategy that has gained significant traction is personalization and customer segmentation. By tailoring marketing messages and experiences to specific customer segments, businesses can enhance relevance, and engagement, and ultimately drive success. In this blog post, we’ll delve … [Read More] https://brightproductions.com/blog/how-to-properly-evaluate-your-marketing-efforts-for-a-success-2023https://brightproductions.com/blog/how-to-properly-evaluate-your-marketing-efforts-for-a-success-2023Tue, 15 Nov 2022 12:00:00 GMTFor a successful year, a major component of your business’s success, you have to have a strong marketing strategy, attainable goals, realistic deadlines, and honest expectations. 2023 is a month away. And now is the time (if you haven’t already) to take a deep dive into your marketing strategy, whether or not that involves an … [Read More] https://brightproductions.com/blog/kicking-off-2023-with-a-strong-marketing-strategyhttps://brightproductions.com/blog/kicking-off-2023-with-a-strong-marketing-strategyTue, 15 Nov 2022 12:00:00 GMTSetting Goals for Your Marketing Strategy Setting attainable marketing goals for the upcoming year can be overwhelming, but with a strong marketing strategy, carefully thought-out plans, and a go-getter team, achieving your goals is possible.In this article, we’ll discuss marketing strategy tips on how to execute a successful marketing plan. Develop SMART Goals After assessing … [Read More] https://brightproductions.com/blog/googles-natural-search-algorithm-the-basicshttps://brightproductions.com/blog/googles-natural-search-algorithm-the-basicsTue, 08 Nov 2022 12:00:00 GMTIf you’ve ever searched something on Google, you’ve probably asked, “How does the Google algorithm work?”. Did you know every time you do a search on Google, the search engine decides which websites to provide in the search results. The programmatic process that Google goes through to decide is called an algorithm.  Here are the … [Read More] https://brightproductions.com/blog/eligible-nonprofits-can-receive-10000-a-month-in-free-google-adshttps://brightproductions.com/blog/eligible-nonprofits-can-receive-10000-a-month-in-free-google-adsTue, 25 Oct 2022 12:00:00 GMTThere are approximately 1.5 million nonprofits in the United States. The majority, if not all nonprofits, rely on financial support to fulfill the organization’s mission. These programs are run by donations from government funding, business partnerships, independent donors, or volunteer contributions. Any support provided by additional grants could be extremely beneficial to furthering a nonprofit’s … [Read More] https://brightproductions.com/blog/holiday-season-marketing-tips-for-consumer-packaged-goods-brandshttps://brightproductions.com/blog/holiday-season-marketing-tips-for-consumer-packaged-goods-brandsThu, 20 Oct 2022 12:00:00 GMTTo ensure your brand reaches its 4th quarter goals, planning and prepping for the holiday season rush is crucial. Consumer-Packaged Goods (CPG) companies have had a particular advantage during and post-pandemic times. According to the digital shopping platform, Chicory, most consumers surveyed plan to attend holiday parties with an increased need to purchase pre-packaged or … [Read More] https://brightproductions.com/blog/seo-philosophy-the-importance-of-seohttps://brightproductions.com/blog/seo-philosophy-the-importance-of-seoTue, 27 Sep 2022 12:00:00 GMTWhy SEO is crucial for businesses in the 2020s. What is the importance of SEO? Is SEO really that crucial? If you want to grow your brand, increase searchability, gain new business, or simply stay top-of-mind, the answer is yes. SEO (search engine optimization) is the art and science of improving your website’s placement in … [Read More] https://brightproductions.com/blog/why-a-social-media-strategy-is-importanthttps://brightproductions.com/blog/why-a-social-media-strategy-is-importantSun, 25 Sep 2022 12:00:00 GMTBuilding content pillars for easy planning Don’t just have a social media presence, create a plan that will bring success. In this post, we’ll talk about why having a social media strategy is important, In the last decade, the use of social media has gone from 970 million users in 2010 to more than 4.5 … [Read More] https://brightproductions.com/blog/which-e-commerce-platform-is-besthttps://brightproductions.com/blog/which-e-commerce-platform-is-bestTue, 20 Sep 2022 12:00:00 GMTThe Pros and Cons of Shopify Shopify is one of the world’s most popular e-commerce platforms. It allows businesses to sell products online without the need for a programmer. Since the platform was released in 2006 it has grown to employ more than 10,000 staff members, runs millions of online stores, and has a total … [Read More] https://brightproductions.com/blog/is-your-business-on-social-mediahttps://brightproductions.com/blog/is-your-business-on-social-mediaMon, 05 Sep 2022 12:00:00 GMTWhy your brand needs to have a social media presence Some people have a love-hate relationship with social media. Some despise the never-ending, all-consuming hold it has on us. Others enjoy the entertainment and information they regularly get from several social channels. But whether you like or dislike it on a personal level, there is … [Read More] https://brightproductions.com/blog/maximizing-social-mediahttps://brightproductions.com/blog/maximizing-social-mediaSun, 04 Sep 2022 12:00:00 GMTUnderstanding which social platforms work for your business It’s the 21st century and it’s easy to feel like you have to keep up with every technology, every single trend, and every new media outlet. But we’re here to tell you NO. You don’t need to put your brand on every social platform.  Only entertain ideas, … [Read More] https://brightproductions.com/blog/should-your-brand-be-on-amazon-can-amazon-help-with-third-party-sellhttps://brightproductions.com/blog/should-your-brand-be-on-amazon-can-amazon-help-with-third-party-sellThu, 01 Sep 2022 12:00:00 GMTCan Amazon help with third-party sellers? Many manufacturers spend time/resources thinking about the pros and cons of selling their products on Amazon. Those that decide it’s the right time to give it a try usually learn a lot about the platform. This short article is a cautionary tale to those who decide not to sell on … [Read More] https://brightproductions.com/blog/social-media-helps-brands-raise-awarenesshttps://brightproductions.com/blog/social-media-helps-brands-raise-awarenessTue, 10 Aug 2021 12:00:00 GMTSocial media has come a long way since its inception. In fact, social media is no longer just a platform where people casually engage and interact with friends in a digital environment, it is now a full-on essential business tool for many brands. When it comes to small businesses, social media can do wonders to … [Read More] https://brightproductions.com/blog/how-to-keep-your-home-office-greenhttps://brightproductions.com/blog/how-to-keep-your-home-office-greenFri, 09 Apr 2021 12:00:00 GMTBright Productions has gone from an office environment to working 100% from home. While there are many pros and cons to having a home office, one thing that we knew had to take priority was taking steps to make sure our offices stayed green! We pride ourselves on our green initiatives in the office, so … [Read More] https://brightproductions.com/blog/how-to-use-google-voice-when-working-from-homehttps://brightproductions.com/blog/how-to-use-google-voice-when-working-from-homeThu, 11 Feb 2021 12:00:00 GMTThis year, 42 percent of the U.S. labor force is now working from home, and 80 percent of the population is using smartphones during the workday. But what happens when you have an important call with a client or vendor, and you don’t want to give out your personal phone number? Luckily, Google Voice is … [Read More] https://brightproductions.com/blog/food-brands-killing-it-on-social-mediahttps://brightproductions.com/blog/food-brands-killing-it-on-social-mediaThu, 28 Jan 2021 12:00:00 GMTFood brands are working harder than ever to burst through the hashtags and for your page listings to be seen. This takes stunning, eye-catching photos and hard work to stay relevant in a constantly changing social media environment. Here are some of our favorite food brands that are currently changing the game: Instagram  Nutella Not … [Read More] https://brightproductions.com/blog/how-to-plan-your-social-media-calendarhttps://brightproductions.com/blog/how-to-plan-your-social-media-calendarMon, 28 Dec 2020 12:00:00 GMTSome brands seem to have everything together. They post at the perfect times, with relevant content almost every single day! How do they do it? The answer is quite simple; they have a successful social media content calendar. Luckily, you can have one too! It’s as simple as being able to use the tools at … [Read More] https://brightproductions.com/blog/googles-not-so-secret-seo-secrethttps://brightproductions.com/blog/googles-not-so-secret-seo-secretWed, 02 Dec 2020 12:00:00 GMTEveryone wants their website to come up early in Google’s natural search results.  This desire has spawned an entire industry of experts (and not-so-experts) to help you achieve SEO (search engine optimization) success.  Google mixes up a secret cocktail that includes approximately 200 data-point ingredients to determine their search results. Many companies spend a ton … [Read More] https://brightproductions.com/blog/how-to-tailor-your-marketing-strategy-around-the-holidayshttps://brightproductions.com/blog/how-to-tailor-your-marketing-strategy-around-the-holidaysTue, 17 Nov 2020 12:00:00 GMTThe holidays are a perfect time to up your marketing strategies. Although It can often be tough to stand out from all the other businesses pushing holiday products, services, and sales with smaller or bigger campaigns, there’s always plenty of opportunity to up your brand strategy to gain new recognition.  Giveaways & collaboration with other … [Read More] https://brightproductions.com/blog/reach-vs-impressions-whats-the-differencehttps://brightproductions.com/blog/reach-vs-impressions-whats-the-differenceWed, 23 Sep 2020 12:00:00 GMTClients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they are two very different types of measurements.  Let’s jump into what they mean and which one you should be tracking.  Reach  Reach is the number of unique … [Read More] https://brightproductions.com/blog/website-redesign-best-practiceshttps://brightproductions.com/blog/website-redesign-best-practicesFri, 04 Sep 2020 12:00:00 GMTIf you’ve made your way to this blog then you’ve probably noticed that we have a new website! Our company has been through a few website designs over the years, but we’re especially pleased with this incarnation. We created this new site for several reasons and we hope that this list helps you to reevaluate … [Read More] https://brightproductions.com/blog/why-influencers-have-to-disclose-paid-partnerships-the-rules-according-to-the-ftchttps://brightproductions.com/blog/why-influencers-have-to-disclose-paid-partnerships-the-rules-according-to-the-ftcThu, 27 Aug 2020 12:00:00 GMTThe most valuable thing about using influencers to market your product is that they are trusted by their fans. Consumers are more likely to engage with a product when someone they trust recommends it, rather than they are to engage with an ad that comes directly from a brand.  That being said, why should a … [Read More] https://brightproductions.com/blog/how-to-innovate-during-a-pandemichttps://brightproductions.com/blog/how-to-innovate-during-a-pandemicWed, 26 Aug 2020 12:00:00 GMTWe’re no longer at the beginning of this pandemic. Congratulations you made it this far! That means you are tough enough to survive the lows and emerge stronger on the other side.  At the beginning of the pandemic, it was difficult to envision continuing to work or move forward. As shelter in place orders ebb … [Read More] https://brightproductions.com/blog/what-are-instagram-reels-and-why-they-should-be-a-part-of-marketing-strategyhttps://brightproductions.com/blog/what-are-instagram-reels-and-why-they-should-be-a-part-of-marketing-strategyWed, 19 Aug 2020 12:00:00 GMTSocial networks are constantly adding new features to keep up with the times. Although keeping up can be challenging, new features make it easy to get creative and find new ways to produce content. If you’re looking for a way to freshen up your content, Instagram Reels are a great way to do that.  What … [Read More] https://brightproductions.com/blog/how-to-use-alt-text-to-increase-your-seohttps://brightproductions.com/blog/how-to-use-alt-text-to-increase-your-seoTue, 04 Aug 2020 12:00:00 GMTAlternative text, or “alt text” is a tool on Instagram that uses object recognition technology to provide a visual description of photos for people with visual impairments. But did you know that using alt text also increases your SEO? Traditionally, Instagram uses alt text to allow visually impaired users to hear or read what is … [Read More] https://brightproductions.com/blog/best-tips-to-follow-for-font-designhttps://brightproductions.com/blog/best-tips-to-follow-for-font-designMon, 06 Jul 2020 12:00:00 GMTFonts can impact how your brand is perceived on just about anything, from your logo to your website, to social media content, emails, and more. Here are a few effective tips to help you choose the right fonts. Font Families Fonts are categorized by a list of generic family names and they are determined by … [Read More] https://brightproductions.com/blog/marketing-projects-a-webinar-on-how-to-get-started-todayhttps://brightproductions.com/blog/marketing-projects-a-webinar-on-how-to-get-started-todayMon, 06 Jul 2020 12:00:00 GMTIf you’re looking to transition to more digital approaches, it’s essential to make changes to your current marketing efforts by transitioning to online marketing strategies. Some valuable ways in which you’ll be able to market your business is to focus on tools such as social media, search engine optimization, and online advertising. We’ve partnered with … [Read More] https://brightproductions.com/blog/how-to-stay-current-with-social-media-trendshttps://brightproductions.com/blog/how-to-stay-current-with-social-media-trendsThu, 18 Jun 2020 12:00:00 GMTIn any modern industry, it’s important to stay informed about current trends on social media. The industry is constantly changing and it’s easy to get left behind. However, here are some tricks to stay in touch with the ever-changing game of social media.  Follow Hashtags When searching on Twitter or Instagram, following hashtags like #socialmedia … [Read More] https://brightproductions.com/blog/our-guide-to-time-managementhttps://brightproductions.com/blog/our-guide-to-time-managementWed, 27 May 2020 12:00:00 GMTWhile our staff has been working from home, we have become familiar with adjusting our schedules for maximum efficiency. But there are various challenges that come from working at home as well. It’s harder to remain accountable for your own schedule if you aren’t accustomed to self-management. Here are our tips for managing your time … [Read More]