In 2017, long time client Katalina Holding Company decided to launch a new brand of shelf-stable vegetables, jams, and sauces sourced from all over the world. This new line would be a blend of new products sourced by their team, as well as a rebrand of a current product line they own. Bright Productions was a key part of the team that created the total brand concept. We then launched web design, social media, and online advertising.
Web
- Website development
- Marketing to trade/distribution
- Fulfillment
- Writing/blogs
Search
- Media buying / Pay-Per-Click
- Search engine optimization
- New product introduction
- Vendor management
- Content development
Social
- Content/Recipe creation (writing/testing/photography/video)
- Email marketing
- Promotions
- Crisis management
The Challenge:
Create branding for the new product line, manage the digital launch, and assist the sales team in getting products on shelves in retail grocery stores.
The Solution:
Create branding for the new product line, manage the digital launch, and assist the sales team in getting products on shelves in retail grocery stores.
Design and build a new website.
Launch an aggressive social media campaign along with Google and social ads.
Create original multipurpose content like food photography, original recipes, videos, and blogs.
The Result:
Cook’s Pantry products became available in 30% of the states nationwide in both natural food stores and national chain stores.
Cook’s Pantry now has a social media following of over 10k!
Cook’s Pantry’s line of enchilada sauces became the only Organic, Non-GMO, Vegan, and Gluten-Free sauces available in glass.
Bright Productions has been working with specialty food brands, fine dining, and North Bay businesses for almost two decades!