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Case study Specialty food launch

Cook’s Pantry: a new food brand, launched online and on shelves in 30% of US states

  • 30%of US states carry the line
  • 10k+social media following
  • 2017brand launched

The story

In 2017, long-time client Katalina Holding Company decided to launch a new brand of shelf-stable vegetables, jams and sauces sourced from all over the world. The new line would blend new products sourced by their team with a rebrand of a current product line they own.

Bright Productions was a key part of the team that created the total brand concept. We then launched web design, social media and online advertising.

The challenge

  • Create branding for the new product line.
  • Manage the digital launch.
  • Assist the sales team in getting products on shelves in retail grocery stores.

What we did

  • Design and build a new website.
  • Launch an aggressive social media campaign, along with Google and social ads.
  • Create original, multipurpose content: food photography, original recipes, videos and blogs.
Cooks Website
Cooks Instagram
Cooks product and description example
Cooks, available in 30% of the states nationwide

Results Since the 2017 launch

What it achieved

  • In 30% of US states

    Cook’s Pantry products became available in 30% of the states nationwide, in both natural food stores and national chain stores

  • 10k+ followers

    Cook’s Pantry now has a social media following of over 10k

  • A first in glass

    Cook’s Pantry’s line of enchilada sauces became the only Organic, Non-GMO, Vegan and Gluten-Free sauces available in glass

Services in this work

Web

  • Website development
  • Marketing to trade and distribution
  • Fulfillment
  • Writing and blogs

Search

  • Media buying and pay-per-click
  • Search engine optimization
  • New product introduction
  • Vendor management
  • Content development

Social

  • Content and recipe creation (writing, testing, photography, video)
  • Email marketing
  • Promotions
  • Crisis management

Let’s talk

Launching a new food brand?

Tell us about your brand and the best time to talk.

What happens next

  1. We get back to you within one business day to set a time.
  2. We talk by phone or video, at the time that suits you.

What can we help with?

Phone or video?

We’ll get back to you within one business day to set a time. In a hurry? Call 707.585.2088.