Case Study: Cooks Pantry



Cooks Logo


In 2017, long time client Katalina Holding Company decided to launch a new brand of shelf-stable vegetables, jams, and sauces sourced from all over the world. This new line would be a blend of new products sourced by their team, as well as a rebrand of a current product line they own. Bright Productions was a key part of the team that created the total brand concept. We then launched web design, social media, and online advertising.



Web Icon

Web


  • Website development
  • Marketing to trade/distribution
  • Fulfillment
  • Writing/blogs
Search Icon

Search


  • Media buying / Pay-Per-Click
  • Search engine optimization
  • New product introduction
  • Vendor management
  • Content development
Social Icon

Social


  • Content/Recipe creation (writing/testing/photography/video)
  • Email marketing
  • Promotions
  • Crisis management


The Challenge:

Create branding for the new product line, manage the digital launch, and assist the sales team in getting products on shelves in retail grocery stores.

The Solution:

Create branding for the new product line, manage the digital launch, and assist the sales team in getting products on shelves in retail grocery stores.

Design and build a new website.

Launch an aggressive social media campaign along with Google and social ads.

Create original multipurpose content like food photography, original recipes, videos, and blogs.

Cooks product and description example

The Result:

Cook’s Pantry products became available in 30% of the states nationwide in both natural food stores and national chain stores.

Cooks, available in 30% of the states nationwide

Cook’s Pantry now has a social media following of over 10k!

Cook’s Pantry’s line of enchilada sauces became the only Organic, Non-GMO, Vegan, and Gluten-Free sauces available in glass.

Cooks Mild Red Salsa
Cooks Medium Green Salsa
Cooks Medium Red Salsa


Bright Productions has been working with specialty food brands, fine dining, and North Bay businesses for almost two decades!

Contact us for a consultation.