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Case study Specialty food

Just the Fun Part: 200K+ impressions and 1.5K new followers in one month

  • 200K+impressions in one month
  • 41.5K+people reached, 10K of them non-followers
  • 1.5Knew followers

The story

Just the Fun Part is a nostalgic chocolate treat: if you like the bottom of the sundae cone, this is a must-have snack. The cones are made from German waffle cones and filled to the brim with 100% Belgian chocolate, in three flavors: milk, dark and white chocolate.

The challenge

  • Increase awareness of the Just the Fun Part brand.
  • Increase customer interaction on social media channels.

What we did

  • Assess the social media goals and develop a social calendar.
  • Plan and produce photography and graphics for social content.
  • Take part in daily social outreach.
  • Identify and correspond with influencers for partnership.
  • Create, manage and analyze social media ads.
Smores made with Just the Fun Parts
Just the Fun Part sponsored Facebook post: three flavors, milk, dark and white chocolate
Just the Fun Part Instagram post

Results In 1 month

What it achieved

  • 200K+ impressions

    from organic social posts across two platforms

  • 41.5K+ reached

    including 10K people who didn’t follow the brand yet

  • 1.5K more followers

    in the month

Services in this work

Social

  • Content creation (photography and video)
  • Recipe development
  • Caption writing
  • A/B ad testing
  • Daily social media responses and interactions
  • Crisis management

Let’s talk

Want more people talking about your brand?

Tell us about your brand and the best time to talk.

What happens next

  1. We get back to you within one business day to set a time.
  2. We talk by phone or video, at the time that suits you.

What can we help with?

Phone or video?

We’ll get back to you within one business day to set a time. In a hurry? Call 707.585.2088.