PROJECT DETAILS

One of a nonprofit's biggest challenges is creating awareness. This client was no exception. They wanted to communicate to the entire world with essentially no ad-spend budget.

CHALLENGE:

Increase brand awareness within a specific geotargeted location Increase on-site traffic to its physical location

STRATEGY:

Develop long-term digital strategy Assess short-term milestone markers Analyze previously successful digital brand awareness efforts Research relevant keywords and trends Implement digital strategy Manage campaigns, analyze results, and build reports

RESULTS

Duration | 2013–Current

Stats are reflective of lifetime numbers

36.3 million impressions 619,000 website visits