Bright Productions: Web, Search, Social. Home 707.585.2088 Request a consultation

Case study Nonprofit

A nonprofit: 36.3 million impressions with essentially no ad budget

  • 36.3Mimpressions
  • 619,000website visits
  • 2013working together since

The story

One of a nonprofit’s biggest challenges is creating awareness, and this client was no exception. They wanted to communicate to the entire world with essentially no ad-spend budget.

The challenge

  • Increase brand awareness within a specific geotargeted location.
  • Increase on-site traffic to its physical location.

What we did

  • Develop a long-term digital strategy.
  • Assess short-term milestone markers.
  • Analyze previously successful digital brand-awareness efforts.
  • Research relevant keywords and trends.
  • Implement the digital strategy.
  • Manage campaigns, analyze results and build reports.
graph showing 36.3 million impressions and 619,000 website visits

Results From 2013 to today (lifetime numbers)

What it achieved

  • 36.3 million impressions

    over the lifetime of the program

  • 619,000 website visits

    over the same period

Services in this work

Search

  • Long-term digital strategy
  • Keyword and trend research
  • Campaign management
  • Analysis and reporting

Let’s talk

A nonprofit with a big message and a small budget?

Tell us about your brand and the best time to talk.

What happens next

  1. We get back to you within one business day to set a time.
  2. We talk by phone or video, at the time that suits you.

What can we help with?

Phone or video?

We’ll get back to you within one business day to set a time. In a hurry? Call 707.585.2088.