Case study Food media
Spoiled to Perfection: a four-season web series with 509k views
- 509kviews across 4 seasons
- 20,487food-preservation fans in the community
- 5 yearsone production team, working together
The story
Spoiled to Perfection is a web series and blog for all things fermented, pickled and more. It started with a small idea and grew into a recognized brand that sponsors food festivals, and quickly became a resource for pickling fans all over the nation. The web series has 4 seasons, including cooking segments, interviews with industry leaders and animated educational segments.
The challenge
- Learn the potential of various social media channels, with an emphasis on video, in preparation for new brand launches.
- Establish Bubbies as a thought leader in the trends of food preservation and fermentation.
What we did
- Create an online web series, sponsored by Bubbies.
- Launch a corresponding social media presence and promote the video content to create a fan base.
- Build a video production team dedicated to creating content for Katalina Holding Company.
Results Across 4 seasons
What it achieved
509k views
across the 4 seasons of the web series
A team with 5 years together
a collaborative content production team responsible for the majority of the video content created for Katalina Holding Company’s brands
20,487 fans
a social media community of food-preservation fans
Services in this work
Web
- Website development
- E-commerce
- Unusual concepts
- Writing and blogs
Search
- Media buying and pay-per-click
- Search engine optimization
- New brand introduction
- Content development
Social
- Content and recipe creation (writing, testing, photography, video)
- Email marketing
- Promotions
- Surveys
- Events
Let’s talk
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What happens next
- We get back to you within one business day to set a time.
- We talk by phone or video, at the time that suits you.
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