Google Ad Grants: $10,000 a month in free search ads

Questions and answers

What are Google Ad Grants?

Google Ad Grants give nonprofit organizations $10,000 a month of online advertising, which can be used in many ways to benefit your organization and further your cause. The grant rolls over monthly, so each month you have another $10,000 to use. The ads are text-based and show up in Google search results.

Where does the grant money come from?

It comes from Google. Read more about Google Ad Grants.

Who is eligible?

501(c)(3) nonprofit organizations, excluding hospitals, medical groups, schools, childcare centers, academic institutions and universities. You must hold a valid charity status and have a live website with a substantial amount of information on it for marketing purposes.

Why would my organization want one?

The grants provide advertising that drives traffic to your site to help you reach your organization’s goals, such as educational campaigns, donation drives, or advertising events or products you sell on your site. It’s a great way to increase the visibility and awareness of your organization. If you aren’t sure how you might use online advertising, give us a call: we’d be happy to talk it through and see whether it’s a good fit.

How can I get a grant?

We apply for the grant for you, at no cost. We’re experienced with Google advertising and have secured these grants for numerous organizations, and we can usually get all the information we need to apply on your behalf with a quick phone call. If Google approves the grant, we can also manage your Google advertising account for $500 a month, which is great for busy nonprofits who may not have the time to manage it themselves.

When can I start using it?

As soon as it’s approved, which generally takes less than a month. You can cancel at any time, and you aren’t locked into any long-term contract.