Marketing blog
Practical ideas on web, search, social and video marketing from the Bright Productions team.
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How to get the most out of social media tools
Marketing can be a tricky business, especially when it comes to measuring its effectiveness. It is especially true as it applies to social media campaigns, which have become…
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Boosting Relevance and Engagement: The Power of Personalization and Customer Segmentation in Marketing
In today’s competitive digital landscape, standing out and connecting with customers is paramount for any business. One effective strategy that has gained significant traction…
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How to Evaluate your Marketing Efforts
For a successful year, a major component of your business’s success, you have to have a strong marketing strategy, attainable goals, realistic deadlines, and honest…
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Kicking Off 2023 With a Strong Marketing Strategy
Setting Goals for Your Marketing Strategy Setting attainable marketing goals for the upcoming year can be overwhelming, but with a strong marketing strategy, carefully…
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Google’s Natural Search Algorithm | The Basics
If you’ve ever searched something on Google, you’ve probably asked, “How does the Google algorithm work?”. Did you know every time you do a search on Google, the search engine…
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Eligible nonprofits can receive $10,000 in free Google Ads
There are approximately 1.5 million nonprofits in the United States. The majority, if not all nonprofits, rely on financial support to fulfill the organization’s mission. These…
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How Consumer-Packaged Goods Should Prep for the Holiday Season to reach 4th quarter goals
To ensure your brand reaches its 4th quarter goals, planning and prepping for the holiday season rush is crucial. Consumer-Packaged Goods (CPG) companies have had a particular…
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SEO philosophy: The importance of SEO
Why SEO is crucial for businesses in the 2020s. What is the importance of SEO? Is SEO really that crucial? If you want to grow your brand, increase searchability, gain new…
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Why a social media strategy is important
Building content pillars for easy planning Don’t just have a social media presence, create a plan that will bring success. In this post, we’ll talk about why having a social…
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Which e-commerce platform is best?
The Pros and Cons of Shopify Shopify is one of the world’s most popular e-commerce platforms. It allows businesses to sell products online without the need for a programmer.…
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Is Your Business on Social Media?
Why your brand needs to have a social media presence Some people have a love-hate relationship with social media. Some despise the never-ending, all-consuming hold it has on…
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Do I need to be on EVERY social channel?
Understanding which social platforms work for your business It’s the 21st century and it’s easy to feel like you have to keep up with every technology, every single trend, and…
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What to watch out for when others sell your product on Amazon
Can Amazon help with third-party sellers? Many manufacturers spend time/resources thinking about the pros and cons of selling their products on Amazon. Those that decide it’s…
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How Social Media Helps Small Businesses
Social media has come a long way since its inception. In fact, social media is no longer just a platform where people casually engage and interact with friends in a digital…
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How to Keep Your Home Office Green
Bright Productions has gone from an office environment to working 100% from home. While there are many pros and cons to having a home office, one thing that we knew had to take…
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How To Use Google Voice When Working From Home
This year, 42 percent of the U.S. labor force is now working from home, and 80 percent of the population is using smartphones during the workday. But what happens when you have…
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Food Brands “Killing it” on Social Media
Food brands are working harder than ever to burst through the hashtags and for your page listings to be seen. This takes stunning, eye-catching photos and hard work to stay…
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How to Plan Your Social Media Calendar
Some brands seem to have everything together. They post at the perfect times, with relevant content almost every single day! How do they do it? The answer is quite simple; they…
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Google’s Not-So-Secret SEO Secret
Everyone wants their website to come up early in Google’s natural search results. This desire has spawned an entire industry of experts (and not-so-experts) to help you…
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How To Tailor Your Marketing Strategy Around The Holidays
The holidays are a perfect time to up your marketing strategies. Although It can often be tough to stand out from all the other businesses pushing holiday products, services,…
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Reach Vs. Impressions: What’s the difference?
Clients often ask us “What’s the difference between Reach and Impressions” when it comes to Facebook and Instagram ads. These two terms are often used interchangeably but they…
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Website Redesign Best Practices
If you’ve made your way to this blog then you’ve probably noticed that we have a new website! Our company has been through a few website designs over the years, but we’re…
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Why Influencers Have To Disclose Paid Partnerships: The Rules According To The FTC
The most valuable thing about using influencers to market your product is that they are trusted by their fans. Consumers are more likely to engage with a product when someone…
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How to Innovate During A Pandemic
We’re no longer at the beginning of this pandemic. Congratulations you made it this far! That means you are tough enough to survive the lows and emerge stronger on the other…
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What Are Instagram Reels and Why They Should Be a Part of Your Marketing Strategy
Social networks are constantly adding new features to keep up with the times. Although keeping up can be challenging, new features make it easy to get creative and find new…
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How to Use Alt Text to Increase Your SEO
Alternative text, or “alt text” is a tool on Instagram that uses object recognition technology to provide a visual description of photos for people with visual impairments. But…
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Best Tips to Follow for Font Design
Fonts can impact how your brand is perceived on just about anything, from your logo to your website, to social media content, emails, and more. Here are a few effective tips to…
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Marketing Projects: A webinar on how to get started today.
If you’re looking to transition to more digital approaches, it’s essential to make changes to your current marketing efforts by transitioning to online marketing strategies.…
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How to Stay Current With Social Media Trends
In any modern industry, it’s important to stay informed about current trends on social media. The industry is constantly changing and it’s easy to get left behind. However,…
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Our Guide to Time Management
While our staff has been working from home, we have become familiar with adjusting our schedules for maximum efficiency. But there are various challenges that come from working…
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Music to Motivate Your Monday
For many people, Mondays are tough. It’s difficult to regain the momentum of the previous workweek. Luckily, music can help get you into the right mindset to make the most of…
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Our Favorite Accounts to Follow on Instagram
There’s no denying that Instagram can suck us in, especially during social distancing. You might find yourself scrolling for hours. Thankfully there are plenty of accounts with…
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How to Create a Strong Password
May 7th is World Password Day! A perfect reminder to update any old passwords you may be using! The website for World Password Day states that “Password Day is meant to create…
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Tools and Tips for Marketers Who Aren’t Graphic Designers:
Not every marketing professional can be an expert at ALL things marketing. Some of us are creatives, project managers, or graphic designers, but hardly ever are we all three!…
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How Newsletters Can Help Build Your Brand
Newsletters and email blasts are effective tools to build brand awareness, loyalty, and drive traffic. Crafting emails that provide real value can generate sales and keep your…
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How to Efficiently Work From Home
With the current pandemic requiring many employees to work from home, companies are facing some new realities. Some employees may be used to remote work with a home office…
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How To Navigate Social Media Holidays
With all of the National holidays that seem to sneak up, it’s easy to feel overwhelmed with the amount of holiday cheer that is covering your social media feed. Never fear!…
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Why You Shouldn’t Let Your In-house Employees Run Your Social Media
Who runs your social media? Is it their full-time job or just an additional job responsibility? Agencies can provide you with expert advice and understanding of how the…
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Four Motivational Quotes That are Actually Motivating
Life repeatedly throws challenges at us that can leave us feeling defeated and uninspired. We find ourselves needing that additional push just to get through the day. Sure, you…
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2020 Social Media Trends
We’ve officially transitioned into the new year! This is a great time to take your branding to the next level. Right now, there are billions of people using some form of social…
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The Benefits of Google Grants
Ever dream about what your company could do with $10,000 a month in advertising? With Google Grants, that dream could become a reality! The Google Ad Grant allows you to run…
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Books for the Modern Office
When personalizing an office space, it is often fun to merge functionality with ornamentation. Having books that keep your office space up-to-date with new trends in business…
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Create Original Content For Instagram
When managing an Instagram page, it becomes immediately apparent that to stay relevant; you need to create original content. Here are our tips for creating engaging material…
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Marketing Analytics: Pros and Cons
Our staff was recently confused by a Google Analytics report we were looking over, and it sparked an interesting conversation about the value and accuracy of real-time data. We…
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The Do’s and Don’ts of Commenting
Commenting is an essential aspect of interacting with clients and fans, and a great tool to increase your online presence. When working as a company Facebook or Instagram page,…
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Our Tips for Online Security
Being aware of online security is an important skill set to have when working in an office or even at home. It is more important than ever before, to guard your online data and…
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How to Stay Green In The Workplace
At Bright Productions, we do our best to keep our office as green as possible! Reducing pollution and conserving energy can make a significant impact on the environment. With…
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Fire Update from Bright Productions
Here at Bright Productions, we are thankfully safe from the Kincade Fire that is currently blazing through Sonoma County. While everyone here has been affected in some way, we…
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How to Avoid Social Media Burnout
Are screens and emojis getting you down? Use these tips to explore ways to stay motivated! If you’re like me, the first thing you do in the morning and the last thing you do at…
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How to Automate Google Ads
Google Ads boasts many different tool sets to allow for the ultimate level of customization for your ads account. There are many different ways (often deeper than most Ad…
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Google Ads v. Facebook Ads
Every business is unique, so your approach to finding the right customers should be too! Customers on Google vs Facebook will have different backgrounds and search histories,…
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Our Favorite Playlists To Get Through the Work Day:
If you work in an office then you probably know the struggle of what to listen to while you work. It needs to put you in a good mood while not being too distracting. Some…
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Avoiding Grant Suspension – Google Ad Grants
Google Ad Grants are a great way for registered and verified 501(c3) nonprofits to create their own Google Ads campaigns. Google has implemented a system where once verified,…
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How To Manage Your Own Micro-Influencers
By now, you’ve probably seen and heard that influencer marketing is a tool many brands turn to for exposure, brand awareness and leads. Influencer marketing is so popular that…
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How To Find Your Busiest Traffic Days and Hours
Google and all of its platforms offer many different ways for a business (big or small) to determine when the best time is for traffic and conversions. For example, Google Ads…
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Tips on Researching Hashtags & How to Use them Properly:
We’ve been doing a ton of hashtag research for clients lately and realized how confusing the process can be for most people. There are so many articles and how to’s online…
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How Liking and Commenting Affects Growth
If you are managing your own Instagram account, you may be wondering why you’re not seeing the growth you had hoped for. Most likely, you are doing everything right, like…
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How to Create a Link Campaign That Works
A link campaign helps create relevant and long-lasting links between your website and other websites in your related field. If you want to learn about why it’s important, check…
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Why Is My Website Not on the Front Page of Search Results?
Google uses many different formulas to determine how and where your website will be showing on search results. Clients often ask “Why is my website not on the front page?” or…
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Are You in a Creative Rut?
Whether you’re feeling uninspired to write content, or lacking new, incredible ideas, most of us can admit to falling into a creative rut. While it happens to the best of us,…
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How to Research SEO Keywords
The first step in finding the right keywords for your SEO campaign is having proper knowledge of your business domain. Every business will have particular words and phrases…
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The Art of Food Marketing
Specializing in Food Marketing came naturally to our staff here at Bright Productions. Everyone dreams of finding a job where they can explore their passions and we are lucky…
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Bright Productions Ad Grants Successes
Bright Productions has applied for and received more than 10 Google Ad Grants, providing consulting and Google Ads assistance for nonprofits all over the nation. The process of…
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How to Stay Ahead in Social Media Marketing
Social Media Marketing is ever-changing and your tactics should too. How do you stay ahead of the curve if digital marketing is constantly (and rapidly) evolving? Track trends–…
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Video is King: Social Media Marketing in 2019
By the end of 2019, it’s projected that 80% of all internet traffic will be video. With numbers like 90% of customers say videos help them make buying decisions, and 64% of…
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2019 Social Media Trends
Happy 2019! Social media trends can change in a blink of an eye – and it’s important to stay up to date with them. Here at Bright Productions, we’re very excited to see what…
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How To Run a Successful Brainstorming Session
A key component to all positive working environments is communication, especially in the creative field. While emailing works great for quick communication, sometimes it…
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How to Engage Authentically on Instagram
Have you ever posted a picture on Instagram and gotten a generic comment from a stranger? Something like: “Great post!” or “Cool picture!” Most likely, this was a bot, paid to…
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Why Real SEO Results Don’t Happen Overnight
Regardless of your amount of experience, SEO takes time. This may be frustrating for someone who wants to see results overnight, but there are many reasons for this. A good SEO…
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Organizing Your Desktop
I love having a nicely organized desktop with folders separating my files into categories that I can easily navigate, however, I don’t do myself any favors in this regard. I’m…
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Internet Day: October 29
For Internet Day 2018, we wanted to share some interesting facts about the Internet that you may not know: 1. For starters, the world forever changed when the Internet was…
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Starting Your Own Business
If you have always dreamed of owning your own business, then you’ve probably had this conversation with yourself many times: “I’m afraid of running out of money and…
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Hiring Media Production For Your Small Business
Ever see small business posting beautiful videos and images to their website and social media pages and wonder how they created them? Most likely, they hired a media production…
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Google Suite vs Microsoft Office: Which one is better?
There is a plethora of options out there, but these two are the only ones worth talking about. Both offer a similar bundle of web applications that are different enough for you…
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Social Media Trends: What they mean for your brand
Earlier this year, Facebook and Instagram announced a major algorithm change that changed the way a viewer sees his or her newsfeed. In an attempt to encourage meaningful…
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How to Properly Clean and Manage Your G-Mail Inbox
There are two kinds of people in this world: those who have clean and neat inboxes, and those who have thousands of unread emails. I was the latter, the guy with 60,000 (yes,…