PROJECT DETAILS

Bright Productions has been working with Bubbies Fine foods for almost 20 years. During that time, Bubbies grew from a small regional company to a well-known national brand. Throughout that growth, the majority of their marketing has been conducted online by BP.

We have helped Bubbies succeed by understanding and communicating their core values (flavorful, healthful, traditional) with their customers.

Read below to find out how we helped Bubbies grow into a 20-million-dollar business.

SERVICES

WEB

Website development
E-commerce
Marketing to trade/distribution
Fulfillment
Writing/blogs
Smartphone notifications
Branded vehicle — Bubbiemobile

SEARCH

Media buying
Pay-Per-Click ads
Search engine optimization
New product introduction
Vendor management
Content development

SOCIAL

Content creation
(photography & video)
Recipe development
Caption writing
A/B ad testing
Email marketing
Promotions
Surveys
Events
Crisis management

CHALLENGE:

Introduce and increase awareness of Bubbies Fine Foods to a new audience (Millennials)

Increase awareness of Bubbies Sauerkraut

STRATEGY:

Develop a social media calendar heavily weighted on the sauerkraut product

Worked with recipe developers to highlight sauerkraut's versatility by showcasing its use in desserts and varied seasonal dishes

Create, manage, and analyze social media ads

Identify, correspond, and hire influencers for Sauerkraut promotion

Collaborated with an influencer whose main audience is people between ages 18–41 and whose content focused on “everyday foods”

RESULTS

Duration | 3 months

Performance of single influencer post displayed across influencer’s two accounts

Numbers increase daily

1,000,000 views 4.5K+ likes 500+ shares 70+ saves 60+ comments across both channels

Performance of Bubbies organic social posts across two platform accounts

2,000,000+ reach | 36% increase from previous quarter (Facebook) 1,100,000+ reach | 344% increase from previous quarter (Instagram)