Case Study: Bubbies Fine Foods

Bubbies Logo

Bright Productions has been working with Bubbies Fine foods for almost 20 years. During that time, Bubbies grew from a small regional company to a well known national brand. Throughout that growth, the majority of their marketing has conducted online by BP. We have helped Bubbies succeed by understanding and communicating their core values (flavorful, healthful, traditional) with their customers. Read below to find out how we helped Bubbies grow into a 20 million dollar business.

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  • Website development
  • E-commerce
  • Marketing to trade/distribution
  • Unusual concepts - Smartphone notifications / Bubbiemobile
  • Fulfillment
  • Writing/blogs
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  • Media buying / Pay-Per-Click
  • Search engine optimization
  • New product introduction
  • Vendor management
  • Content development
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  • Content/Recipe creation (writing/testing/photography/video)
  • Email marketing
  • Promotions
  • Surveys
  • Events
  • Crisis management

The Challenge:

Establish a digital marketing presence utilizing web, social media, SEO, blogging and email marketing to help increase brand awareness and sales.

The Solution:

Build, maintain, & update a modern, state of the art website that not only showcases the brand at its best but provides consumers with all of the tools and information they need.

Create a social media presence for the brand and cultivate a large group of fanatical fans and cheerleader-like customers who personally identify with the brand on an emotional and nostalgic level.

Build off of the brand’s fan group to create an audience for email marketing and blogging, sharing company announcements, recipe ideas, new product placements, and more.

Launch and manage a white hat SEO strategy to improve Bubbies search rankings and establish them as a leader in their space.

The Results:

Bubbies Net Sales Chart
Bubbies SEO Chart

Brand Awareness:

Starting in 2015 with no social media presence, Bubbies now has over 102,000 online followers. This encompasses followers on Facebook, Instagram, Twitter, YouTube, and email subscribers.

Bubbies Brand Awareness Chart

Bright Productions has been working with specialty food brands, fine dining, and North Bay businesses for almost two decades!

Contact us for a consultation.