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Case study Specialty food

Bubbies Fine Foods: from a small regional company to a well-known national brand

  • Almost 20 yearsworking together
  • 1,000,000views on one influencer post
  • +344%Instagram reach, quarter over quarter

The story

Bright Productions has been working with Bubbies Fine Foods for almost 20 years. During that time, Bubbies grew from a small regional company to a well-known national brand, and grew into a 20-million-dollar business. Throughout that growth, the majority of their marketing has been conducted online by Bright Productions.

We have helped Bubbies succeed by understanding and communicating their core values (flavorful, healthful, traditional) with their customers.

The challenge

  • Introduce and increase awareness of Bubbies Fine Foods to a new audience: Millennials.
  • Increase awareness of Bubbies Sauerkraut.

What we did

  • Develop a social media calendar heavily weighted on the sauerkraut product.
  • Work with recipe developers to highlight sauerkraut’s versatility, showcasing its use in desserts and varied seasonal dishes.
  • Create, manage and analyze social media ads.
  • Identify, correspond with and hire influencers for the sauerkraut promotion.
  • Collaborate with an influencer whose main audience is people between ages 18 and 41, and whose content focuses on everyday foods.
Social Media Post
Facebook Social Media Post
Instagram Social Media Post

Results Over 3 months

What it achieved

  • 1,000,000 views

    on a single influencer post across the influencer’s two accounts, with 4.5K+ likes, 500+ shares, 70+ saves and 60+ comments

  • 2,000,000+ reach on Facebook

    for Bubbies’ own organic posts, up 36% from the previous quarter

  • 1,100,000+ reach on Instagram

    for Bubbies’ own organic posts, up 344% from the previous quarter

Services in this work

Web

  • Website development
  • E-commerce
  • Marketing to trade and distribution
  • Fulfillment
  • Writing and blogs
  • Smartphone notifications
  • Branded vehicle: the Bubbiemobile

Search

  • Media buying
  • Pay-per-click ads
  • Search engine optimization
  • New product introduction
  • Vendor management
  • Content development

Social

  • Content creation (photography and video)
  • Recipe development
  • Caption writing
  • A/B ad testing
  • Email marketing
  • Promotions
  • Surveys
  • Events
  • Crisis management

Let’s talk

Growing a specialty food brand?

Tell us about your brand and the best time to talk.

What happens next

  1. We get back to you within one business day to set a time.
  2. We talk by phone or video, at the time that suits you.

What can we help with?

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We’ll get back to you within one business day to set a time. In a hurry? Call 707.585.2088.